DESCRIPTION
In celebration of the Los Angeles Rams going to the Super Bowl, NIKE teamed up with LA institution Randy’s Donuts, transforming the location into a blue and yellow “LA Rams Donuts” that sparked excitement and shareable moments amongst Angelinos, the media and fans.
EXECUTION
Role: Art Director, Designer, Editor
In celebration of the Los Angeles Rams going to the Super Bowl, NIKE teamed up with LA institution Randy’s Donuts, transforming the location into a blue and yellow “LA Rams Donuts” that sparked excitement and shareable moments amongst Angelinos, the media and fans.
EXECUTION
Role: Art Director, Designer, Editor
- Activation
- Recap Asset
STRATEGY
Transforming the iconic Randy’s Donuts into LA Rams Donuts, complete with NIKE’s branding and an event with exclusive merch and giveaways co-hosted with the Rams. The activation earned media from the likes of Snoop Dogg, Eric Garcetti, and dozens of influencers and traditional media outlets.
PRESS
EXTENDED TEAM
︎︎︎Eric Beard
︎︎︎Josh Lundquist
Transforming the iconic Randy’s Donuts into LA Rams Donuts, complete with NIKE’s branding and an event with exclusive merch and giveaways co-hosted with the Rams. The activation earned media from the likes of Snoop Dogg, Eric Garcetti, and dozens of influencers and traditional media outlets.
PRESS
- Ad Age
- Telemundo
- Eater
- L.A Times
EXTENDED TEAM
︎︎︎Eric Beard
︎︎︎Josh Lundquist