DESCRIPTION
A short doc for Amazon Music, showcasing Producer of the Year Grammy nominee, Alissia’s pivot from a producer to Artist with debut record “Hypnotic Nights” featuring Nile Rodgers and EARTHGANG.
EXECUTION
Role: Creative Director, Editor, Designer
A short doc for Amazon Music, showcasing Producer of the Year Grammy nominee, Alissia’s pivot from a producer to Artist with debut record “Hypnotic Nights” featuring Nile Rodgers and EARTHGANG.
EXECUTION
Role: Creative Director, Editor, Designer
- Short Documentary
STRATEGY
The “Hypnotic Nights” campaign established a unified visual world across the single’s identity, a behind-the-scenes short doc, and a cohesive design system. The aesthetic leaned into moody contrast, deep shadows, and a signature pop of red to frame Alissia’s regal, funk-driven presence. The short doc highlighted her role as a generational bridge—showcasing Nile Rodgers and EarthGang recording together in the same studio where CHIC created its signature sound. The rollout followed her historic Producer of the Year Grammy nomination, where she became only the ninth woman ever recognized in the category. Strategically, the campaign centered on intimacy and craft, combining storytelling-led content, interactive text activations, and NYC/LA posters to introduce a clear sonic-and-visual identity for this new era.
PRESS
EXTENDED TEAM
︎︎︎Park Avenue Artists
︎︎︎Amazon Music
The “Hypnotic Nights” campaign established a unified visual world across the single’s identity, a behind-the-scenes short doc, and a cohesive design system. The aesthetic leaned into moody contrast, deep shadows, and a signature pop of red to frame Alissia’s regal, funk-driven presence. The short doc highlighted her role as a generational bridge—showcasing Nile Rodgers and EarthGang recording together in the same studio where CHIC created its signature sound. The rollout followed her historic Producer of the Year Grammy nomination, where she became only the ninth woman ever recognized in the category. Strategically, the campaign centered on intimacy and craft, combining storytelling-led content, interactive text activations, and NYC/LA posters to introduce a clear sonic-and-visual identity for this new era.
PRESS
- PAPER Mag
EXTENDED TEAM
︎︎︎Park Avenue Artists
︎︎︎Amazon Music
