https://davidmaxwell.work DAVID MAXWELL Mon, 19 Aug 2024 18:09:30 +0000 https://davidmaxwell.work en https://davidmaxwell.work/Info Tue, 21 Nov 2023 00:12:24 +0000 DAVID MAXWELL https://davidmaxwell.work/Info <img width="3005" height="1364" width_o="3005" height_o="1364" data-src="https://freight.cargo.site/t/original/i/3f52b959be9cae0563147a62ee90f568a8ded0fc1fb94cd98fd51a41fbe6eb5e/davidmotobanner.png" data-mid="216683421" border="0" src="https://freight.cargo.site/w/1000/i/3f52b959be9cae0563147a62ee90f568a8ded0fc1fb94cd98fd51a41fbe6eb5e/davidmotobanner.png" /> David Maxwell is a Director and Creative Director working at the intersection of music, fashion, and culture. Originally trained in Pre-Med and Accounting at the University of Northwestern, he took an unconventional path into the creative industry, becoming a self-taught filmmaker and designer. His work blends cinematic storytelling with strong visual worlds, spanning music videos, brand campaigns, and artist rollouts. Drawing from a multidisciplinary background in film, design, and fashion, he approaches each project as an opportunity to build a distinct universe around the artist or brand. hello@davidmaxwell.workInstagram https://davidmaxwell.work/Work Sat, 01 Jun 2024 00:39:41 +0000 DAVID MAXWELL https://davidmaxwell.work/Work <img width="3005" height="1364" width_o="3005" height_o="1364" data-src="https://freight.cargo.site/t/original/i/94f48892b8fbdf1743dae16b4b570240b736ade6f6e35c3247344242f887ae65/dmlogos.png" data-mid="212241044" border="0" src="https://freight.cargo.site/w/1000/i/94f48892b8fbdf1743dae16b4b570240b736ade6f6e35c3247344242f887ae65/dmlogos.png" /> DIRECTOR &amp; CREATIVE DIRECTOR FROM LOMÉ &amp; PARIS. BASED IN LOS ANGELES. <img width="2500" height="1135" width_o="2500" height_o="1135" data-src="https://freight.cargo.site/t/original/i/82f3c847e22b1777a8b9b2533f2cddf7f369398e2b175493382c925fd2a65dfd/HNbanner-2.png" data-mid="241666035" border="0" src="https://freight.cargo.site/w/1000/i/82f3c847e22b1777a8b9b2533f2cddf7f369398e2b175493382c925fd2a65dfd/HNbanner-2.png" /> Amazon Music, Alissia, Nile Rodgers, EARTHGANG - “Hypnotic Nights” <img width="3005" height="1364" width_o="3005" height_o="1364" data-src="https://freight.cargo.site/t/original/i/f4695e64682a99b2739bc586b3c463f7d84611d5d2577d1817b3c554b228ef8a/LCbannernew.png" data-mid="243697518" border="0" src="https://freight.cargo.site/w/1000/i/f4695e64682a99b2739bc586b3c463f7d84611d5d2577d1817b3c554b228ef8a/LCbannernew.png" /> New York City Ballet, Lincoln Center <img width="3005" height="1364" width_o="3005" height_o="1364" data-src="https://freight.cargo.site/t/original/i/acf30b9280f6da919128bf86b48dfde8fc98b7dfc8237412ec95d7e7b14e7d98/SBbanner.png" data-mid="216645240" border="0" src="https://freight.cargo.site/w/1000/i/acf30b9280f6da919128bf86b48dfde8fc98b7dfc8237412ec95d7e7b14e7d98/SBbanner.png" /> Baby Rose &amp; BADBADNOTGOOD - “Slow Burn” A Short Film <img width="3005" height="1364" width_o="3005" height_o="1364" data-src="https://freight.cargo.site/t/original/i/7ee64cfce8a71682ecc81ebc14860eac18e1cc1f747a73274257df2f72e58c96/UMbanner.png" data-mid="216642375" border="0" src="https://freight.cargo.site/w/1000/i/7ee64cfce8a71682ecc81ebc14860eac18e1cc1f747a73274257df2f72e58c96/UMbanner.png" /> UnitedMasters - DEBUT+ <img width="3005" height="1500" width_o="3005" height_o="1500" data-src="https://freight.cargo.site/t/original/i/e531f6bf78841db3ef968814b1682d91d36453a61a0cc4d1a4ab8011f1760123/TikTOkSBBbanner.png" data-mid="212259787" border="0" src="https://freight.cargo.site/w/1000/i/e531f6bf78841db3ef968814b1682d91d36453a61a0cc4d1a4ab8011f1760123/TikTOkSBBbanner.png" /> TikTok - Support Black Businesses<img width="3005" height="1500" width_o="3005" height_o="1500" data-src="https://freight.cargo.site/t/original/i/a7b38b11fe41301ca1c4fb8a66a3cfddf7ef654f2170a8d24d59dd272c3643d9/EITbanner2.png" data-mid="212252080" border="0" src="https://freight.cargo.site/w/1000/i/a7b38b11fe41301ca1c4fb8a66a3cfddf7ef654f2170a8d24d59dd272c3643d9/EITbanner2.png" /> LUKA DONCIC - Everything It Takesaf <img width="3005" height="1364" width_o="3005" height_o="1364" data-src="https://freight.cargo.site/t/original/i/c20e960ecd9b2ec8eece4a35468b613fac2e4c436ea2b2e80e4d195622491a88/playnewbannernew.png" data-mid="212127028" border="0" src="https://freight.cargo.site/w/1000/i/c20e960ecd9b2ec8eece4a35468b613fac2e4c436ea2b2e80e4d195622491a88/playnewbannernew.png" /> TIKTOK | NIKE - Play New <img width="3005" height="1364" width_o="3005" height_o="1364" data-src="https://freight.cargo.site/t/original/i/5a6b2d2934f6c7b35ec6e4d96b2a845234e9a09424561a4d657ff2483fca0bff/nikebannernew.png" data-mid="212127278" border="0" src="https://freight.cargo.site/w/1000/i/5a6b2d2934f6c7b35ec6e4d96b2a845234e9a09424561a4d657ff2483fca0bff/nikebannernew.png" />NIKE - RAMS x Randy’s Donuts <img width="3005" height="1364" width_o="3005" height_o="1364" data-src="https://freight.cargo.site/t/original/i/eee47687de9334f55d3022545f538a64eada0ea7a97f510505560af2cf9d8d36/redbullbannernew.png" data-mid="212127029" border="0" src="https://freight.cargo.site/w/1000/i/eee47687de9334f55d3022545f538a64eada0ea7a97f510505560af2cf9d8d36/redbullbannernew.png" />RED BULL - Red Bull Dance Bracket Reel <img width="3005" height="1364" width_o="3005" height_o="1364" data-src="https://freight.cargo.site/t/original/i/7c53ff034c1a8a51eaabcfa0458b01d0b14abee481f5bba23e19b1434e0912ee/facebookbannernew.png" data-mid="212127251" border="0" src="https://freight.cargo.site/w/1000/i/7c53ff034c1a8a51eaabcfa0458b01d0b14abee481f5bba23e19b1434e0912ee/facebookbannernew.png" />FACEBOOK - Stories <img width="3005" height="1364" width_o="3005" height_o="1364" data-src="https://freight.cargo.site/t/original/i/ead64339fa9a1ef929a1db260eb6e9c890adafd427ebd9021cac7dababb069f5/pussinbootsbanner2.png" data-mid="212126950" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/ead64339fa9a1ef929a1db260eb6e9c890adafd427ebd9021cac7dababb069f5/pussinbootsbanner2.png" />UNIVERSAL STUDIOS | DREAMWORKS - Shrek: Puss In Boots <img width="3005" height="1364" width_o="3005" height_o="1364" data-src="https://freight.cargo.site/t/original/i/ef2a8f89306f48ba39aab81055cf41c6c84d7a993f6c214348e188de5f72a188/jllbannernew.png" data-mid="212127037" border="0" src="https://freight.cargo.site/w/1000/i/ef2a8f89306f48ba39aab81055cf41c6c84d7a993f6c214348e188de5f72a188/jllbannernew.png" />JLL | ROSEDALE CENTER - Shopping Takeover&nbsp; <img width="3005" height="1364" width_o="3005" height_o="1364" data-src="https://freight.cargo.site/t/original/i/ffd643e8513e2e2dfae0bffcc7d6076907e749f11ad3b5bff0be4a052d9955c8/lacleanicbannernew.png" data-mid="212127031" border="0" src="https://freight.cargo.site/w/1000/i/ffd643e8513e2e2dfae0bffcc7d6076907e749f11ad3b5bff0be4a052d9955c8/lacleanicbannernew.png" />LA CLEANIC - Dr. Martens Paris Fashion Week https://davidmaxwell.work/Archive Sun, 03 Dec 2023 02:39:30 +0000 DAVID MAXWELL https://davidmaxwell.work/Archive In The Process Of Adding Older Projects... fdsa f<img width="768" height="432" width_o="768" height_o="432" data-src="https://freight.cargo.site/t/original/i/c750345589ce5264a41dda365a1ec3ae80f92bf736a2de657f21df1f6195e280/COMEANDGO_NO_INTRO.gif" data-mid="212266198" border="0" data-scale="100" src="https://freight.cargo.site/w/768/i/c750345589ce5264a41dda365a1ec3ae80f92bf736a2de657f21df1f6195e280/COMEANDGO_NO_INTRO.gif" />d Sa-Roc - “Talk To Me Nice” Music Video 2023 <img width="2350" height="2937" width_o="2350" height_o="2937" data-src="https://freight.cargo.site/t/original/i/b2d0a5636877577a7fb4b7ccc6018b8000ecc19208dcfc4efe9fdaa6a64ca911/DSC_9591.jpg" data-mid="198496265" border="0" src="https://freight.cargo.site/w/1000/i/b2d0a5636877577a7fb4b7ccc6018b8000ecc19208dcfc4efe9fdaa6a64ca911/DSC_9591.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/d8171876c84e43ec0fa0ea2340c4dabb9c7bc53c9ed15ea7d8624a618fd750f4/storyboard.png" data-mid="198496859" border="0" src="https://freight.cargo.site/w/1000/i/d8171876c84e43ec0fa0ea2340c4dabb9c7bc53c9ed15ea7d8624a618fd750f4/storyboard.png" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/e20c8c74ca449b486119253fba5baf64a5676b53eaf3482132add38664ebc34e/sarocsit.png" data-mid="198496637" border="0" src="https://freight.cargo.site/w/1000/i/e20c8c74ca449b486119253fba5baf64a5676b53eaf3482132add38664ebc34e/sarocsit.png" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/5edd1578b0b74fdeb0142c59f9267aadfe5899c408383452746918c2eb02db86/sarocpour.png" data-mid="198496664" border="0" src="https://freight.cargo.site/w/1000/i/5edd1578b0b74fdeb0142c59f9267aadfe5899c408383452746918c2eb02db86/sarocpour.png" /> SUNKEN BUDDY - “Plastic” Music Video 2023 Moise - “WE SURVIVED THE STORM Vol 1 &amp; 2” 2023 <img width="1687" height="1212" width_o="1687" height_o="1212" data-src="https://freight.cargo.site/t/original/i/36f5c10d0bb494cc4b55e473e16bb326b6a9d0fc1085b4381e0593c097f59293/Screenshot-2023-12-03-at-6.13.01PM.png" data-mid="198500897" border="0" src="https://freight.cargo.site/w/1000/i/36f5c10d0bb494cc4b55e473e16bb326b6a9d0fc1085b4381e0593c097f59293/Screenshot-2023-12-03-at-6.13.01PM.png" /> Art Comes First - El Charro Negro Collection 2021 ØVERCAST - Installation 2019 <img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/78546eb561ee7dc58d8934fbcb5cd4ebc3e387aaa84d07934e083a5b3c20b2a4/Untitled_00005EDIT.jpg" data-mid="198554602" border="0" src="https://freight.cargo.site/w/1000/i/78546eb561ee7dc58d8934fbcb5cd4ebc3e387aaa84d07934e083a5b3c20b2a4/Untitled_00005EDIT.jpg" /> <img width="1080" height="1620" width_o="1080" height_o="1620" data-src="https://freight.cargo.site/t/original/i/0c26177da94dfcac10dc5d9b27eef3ccccc4b008258c4dd944f6f0e727134290/SELECTS_voliii_LeMeridien_final_0045-1.jpg" data-mid="198554626" border="0" src="https://freight.cargo.site/w/1000/i/0c26177da94dfcac10dc5d9b27eef3ccccc4b008258c4dd944f6f0e727134290/SELECTS_voliii_LeMeridien_final_0045-1.jpg" /> <img width="1080" height="1620" width_o="1080" height_o="1620" data-src="https://freight.cargo.site/t/original/i/8df8d4337c5746e4a4f1ac95dde47b42c941cbe23a83ae0493152761736d23ed/SELECTS_voliii_LeMeridien_final_0039.jpg" data-mid="198554651" border="0" src="https://freight.cargo.site/w/1000/i/8df8d4337c5746e4a4f1ac95dde47b42c941cbe23a83ae0493152761736d23ed/SELECTS_voliii_LeMeridien_final_0039.jpg" /> <img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/5d5599cca9d4116c21124a298bd97955bbd73f219b758b02abf8699fbd7e2b35/cloudphone3.png" data-mid="198554688" border="0" src="https://freight.cargo.site/w/1000/i/5d5599cca9d4116c21124a298bd97955bbd73f219b758b02abf8699fbd7e2b35/cloudphone3.png" /> NINE.PM - Performance Piece 2019 <img width="2500" height="1932" width_o="2500" height_o="1932" data-src="https://freight.cargo.site/t/original/i/5105a5b2d7dc97959d32a789798d167b17d1f1f2ffed5deb63b673a4fea6e278/david-film-9452.jpg" data-mid="198498695" border="0" src="https://freight.cargo.site/w/1000/i/5105a5b2d7dc97959d32a789798d167b17d1f1f2ffed5deb63b673a4fea6e278/david-film-9452.jpg" /> <img width="2500" height="1672" width_o="2500" height_o="1672" data-src="https://freight.cargo.site/t/original/i/4b489ee47fb9bf593977f48ffb6f3c1540c87bd8f89f4514b17c585910a612e8/david-film-33.jpg" data-mid="198498701" border="0" src="https://freight.cargo.site/w/1000/i/4b489ee47fb9bf593977f48ffb6f3c1540c87bd8f89f4514b17c585910a612e8/david-film-33.jpg" /> <img width="1554" height="1168" width_o="1554" height_o="1168" data-src="https://freight.cargo.site/t/original/i/9d8719b4cafd41abcea2fcd47cb513fdad9964477c2ee238a208c40c2faed42b/IMG-4172-1.jpeg" data-mid="198498707" border="0" src="https://freight.cargo.site/w/1000/i/9d8719b4cafd41abcea2fcd47cb513fdad9964477c2ee238a208c40c2faed42b/IMG-4172-1.jpeg" /> <img width="2500" height="3235" width_o="2500" height_o="3235" data-src="https://freight.cargo.site/t/original/i/467b5b560fe927796a3c2446cd39959efe1eb440ce8d5b18bd70021be22018d1/david-film-9186-1.jpg" data-mid="198498697" border="0" src="https://freight.cargo.site/w/1000/i/467b5b560fe927796a3c2446cd39959efe1eb440ce8d5b18bd70021be22018d1/david-film-9186-1.jpg" /> <img width="1638" height="1228" width_o="1638" height_o="1228" data-src="https://freight.cargo.site/t/original/i/d1048684a2a273d4397c31d89beaea4df058802ee8340f4c8c1c1bcd163e4b11/IMG-4170-1-1.jpeg" data-mid="198498742" border="0" src="https://freight.cargo.site/w/1000/i/d1048684a2a273d4397c31d89beaea4df058802ee8340f4c8c1c1bcd163e4b11/IMG-4170-1-1.jpeg" /> https://davidmaxwell.work/Tiktok-SBB Mon, 20 Nov 2023 23:15:08 +0000 DAVID MAXWELL https://davidmaxwell.work/Tiktok-SBB <img width="3005" height="1364" width_o="3005" height_o="1364" data-src="https://freight.cargo.site/t/original/i/be7683131cf02d77796d97021a8c6ab90ea07974208c4fa7c77e0beb89a2c07a/tiktokbannernew.png" data-mid="198566136" border="0" src="https://freight.cargo.site/w/1000/i/be7683131cf02d77796d97021a8c6ab90ea07974208c4fa7c77e0beb89a2c07a/tiktokbannernew.png" /> <img width="1718" height="230" width_o="1718" height_o="230" data-src="https://freight.cargo.site/t/original/i/f1a48bbe9f7757ccb33beb02e85bb51ef14e5a0a8d3095db61d43341ce2caf0b/Screenshot-2023-12-01-at-1.26.50PM.png" data-mid="198370671" border="0" src="https://freight.cargo.site/w/1000/i/f1a48bbe9f7757ccb33beb02e85bb51ef14e5a0a8d3095db61d43341ce2caf0b/Screenshot-2023-12-01-at-1.26.50PM.png" /> SUPPORT BLACK BUSINESSES | CAMPAIGN <img width="300" height="300" width_o="300" height_o="300" data-src="https://freight.cargo.site/t/original/i/d8099c5ce8c9aec59b30f1d548edd540109c44cc935f7a6ad108b3dfdb83b90b/tiktokghost.gif" data-mid="198370540" border="0" src="https://freight.cargo.site/w/300/i/d8099c5ce8c9aec59b30f1d548edd540109c44cc935f7a6ad108b3dfdb83b90b/tiktokghost.gif" /> DESCRIPTION A program built by TikTok to support and uplift the Black excellence of entrepreneurs, innovators, and small business owners nationwide on the platform. EXECUTION Role: Creative Director, Art Directior, Strategist, Writer &amp; Designer Episode PilotBrand IdentityLogo &amp; IconFront End Web DesignPackagingPresentationPRESS AdWeek NBC News Social Media Today STRATEGY We introduced "Support Black Businesses," an online platform where Black entrepreneurs could access information about TikTok's ongoing initiatives and partnerships focused on promoting and supporting their businesses. This initiative expanded on our broader commitment to fostering inclusivity in entrepreneurship, including a $500,000 donation to the Accion Opportunity Fund to aid Black small business owners affected by COVID-19. Teaming up with Vimeo, the Support Black Businesses platform offered weekly workshops, equipping Black small business owners with essential skills and resources to not only recover but also thrive. These sessions provided participants with tools and guidance for effective digital advertising and sales strategies. MANIFESTO “The thought and careful consideration behind how we choose to curate this partnership stems from generations of economic hardships for Black entrepreneurs and more specifically Black people. Our goal as marketers and partners is to ensure that the story told reflects the continued fight that small Black own businesses continuously face for representation and equity. Everything down to the number of participants, to the typeface of specific logos and the color ways for merchandise and material has been carefully crafted. Our goal is to amplify the history behind “40 acres and a Mule” alongside the strides that Black own businesses have made thus far.” EXTENDED TEAM ︎︎︎ Sofia Hernandez︎︎︎ Rona Matthew ︎︎︎ Sondra Kinney︎︎︎ Yinka Taiwo-Peters︎︎︎ Mefah Joyner︎︎︎ Alex Williams︎︎︎ Todd Triplet <img width="599" height="690" width_o="599" height_o="690" data-src="https://freight.cargo.site/t/original/i/fb98b333f36e1cc331767f32eb3e87c57957cb60bc87b56d748418befcb2c2d8/CUBEtilt.png" data-mid="198074491" border="0" src="https://freight.cargo.site/w/599/i/fb98b333f36e1cc331767f32eb3e87c57957cb60bc87b56d748418befcb2c2d8/CUBEtilt.png" /> <img width="740" height="675" width_o="740" height_o="675" data-src="https://freight.cargo.site/t/original/i/60795b703b388d140bf6795ff029dbcdf203f3538ee333f80a49a07af3fff1eb/ttSBBlogo.png" data-mid="198088575" border="0" src="https://freight.cargo.site/w/740/i/60795b703b388d140bf6795ff029dbcdf203f3538ee333f80a49a07af3fff1eb/ttSBBlogo.png" /> <img width="1221" height="1351" width_o="1221" height_o="1351" data-src="https://freight.cargo.site/t/original/i/74f01b12e636f3c04f1166d81eeede45959a3eee6d58868421a902f3782b5034/dengsbb.png" data-mid="198071924" border="0" src="https://freight.cargo.site/w/1000/i/74f01b12e636f3c04f1166d81eeede45959a3eee6d58868421a902f3782b5034/dengsbb.png" /> <img width="1155" height="1300" width_o="1155" height_o="1300" data-src="https://freight.cargo.site/t/original/i/c15abdfc711212477089c2e4ea826057075909f40b39fbadd78a5277cf0b86cb/dengsbb2.png" data-mid="198071954" border="0" src="https://freight.cargo.site/w/1000/i/c15abdfc711212477089c2e4ea826057075909f40b39fbadd78a5277cf0b86cb/dengsbb2.png" /> <img width="1333" height="832" width_o="1333" height_o="832" data-src="https://freight.cargo.site/t/original/i/719e6d0e96059cd665e6d815297ae1034177c1317391d30387361eba00aa9cee/SBBanimation3.gif" data-mid="212260525" border="0" data-scale="49" src="https://freight.cargo.site/w/1000/i/719e6d0e96059cd665e6d815297ae1034177c1317391d30387361eba00aa9cee/SBBanimation3.gif" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c242a6cd9eac79b74ffff9bf5dd21985d59f100d342c08c2249fc677c249252c/sbbcube.gif" data-mid="198071908" border="0" data-scale="50" src="https://freight.cargo.site/w/1000/i/c242a6cd9eac79b74ffff9bf5dd21985d59f100d342c08c2249fc677c249252c/sbbcube.gif" /><img width="1250" height="723" width_o="1250" height_o="723" data-src="https://freight.cargo.site/t/original/i/77ff4bc8c7db7784564d04712e3d89f61e928cbdcb85abe345d3e15f05d6a59f/sbblaptop.png" data-mid="198074075" border="0" src="https://freight.cargo.site/w/1000/i/77ff4bc8c7db7784564d04712e3d89f61e928cbdcb85abe345d3e15f05d6a59f/sbblaptop.png" /><img width="1250" height="720" width_o="1250" height_o="720" data-src="https://freight.cargo.site/t/original/i/1da0d7c0d5a834e6c4aad79a1e741f88f3f909de2687bf31cec3ce9ad13cf4dd/sbblaptop3.png" data-mid="198074171" border="0" src="https://freight.cargo.site/w/1000/i/1da0d7c0d5a834e6c4aad79a1e741f88f3f909de2687bf31cec3ce9ad13cf4dd/sbblaptop3.png" /><img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/4c2aba357e2542e32c51dacdd897373c777df1b138153bd5abfdaa9e581fb80e/2e083c286638e579bb9973a9b97a5259.png" data-mid="198088441" border="0" src="https://freight.cargo.site/w/1000/i/4c2aba357e2542e32c51dacdd897373c777df1b138153bd5abfdaa9e581fb80e/2e083c286638e579bb9973a9b97a5259.png" /> <img width="1250" height="708" width_o="1250" height_o="708" data-src="https://freight.cargo.site/t/original/i/dd5be3d31868eaf9a95966382c850234ebf337dff1037d06631af2b7a4b7bf7a/sbbpackaging.png" data-mid="198074350" border="0" src="https://freight.cargo.site/w/1000/i/dd5be3d31868eaf9a95966382c850234ebf337dff1037d06631af2b7a4b7bf7a/sbbpackaging.png" /> <img width="1250" height="711" width_o="1250" height_o="711" data-src="https://freight.cargo.site/t/original/i/b019ff31e468b6ba508a5fd1c505dab8dc6e5fcf93d36b5aedaf472ae184cd97/SBB-MERCH.png" data-mid="198074596" border="0" src="https://freight.cargo.site/w/1000/i/b019ff31e468b6ba508a5fd1c505dab8dc6e5fcf93d36b5aedaf472ae184cd97/SBB-MERCH.png" /><img width="1149" height="1322" width_o="1149" height_o="1322" data-src="https://freight.cargo.site/t/original/i/72ad069c45e7e07c96b9c95fe0edf2e51666ed5d7cc5aca85b5579966df49322/sbbdengroy.png" data-mid="198073937" border="0" src="https://freight.cargo.site/w/1000/i/72ad069c45e7e07c96b9c95fe0edf2e51666ed5d7cc5aca85b5579966df49322/sbbdengroy.png" /> https://davidmaxwell.work/Luka-Doncic-Everything-It-Takes Tue, 28 Nov 2023 23:02:13 +0000 DAVID MAXWELL https://davidmaxwell.work/Luka-Doncic-Everything-It-Takes <img width="3005" height="1364" width_o="3005" height_o="1364" data-src="https://freight.cargo.site/t/original/i/bade12259c44f43d2033e01a8013f1c185218ca72dc008fd3155803890c661d1/EIThero.png" data-mid="198093269" border="0" src="https://freight.cargo.site/w/1000/i/bade12259c44f43d2033e01a8013f1c185218ca72dc008fd3155803890c661d1/EIThero.png" /> <img width="1784" height="168" width_o="1784" height_o="168" data-src="https://freight.cargo.site/t/original/i/272709e04f8aaecec97c0a64d0c1e82d58aa382b79daf1fb0c7b078510fd19e7/Screenshot-2023-12-01-at-1.20.09PM.png" data-mid="198370331" border="0" src="https://freight.cargo.site/w/1000/i/272709e04f8aaecec97c0a64d0c1e82d58aa382b79daf1fb0c7b078510fd19e7/Screenshot-2023-12-01-at-1.20.09PM.png" /> EVERYTHING IT TAKES |&nbsp;DOCUMENTARY <img width="300" height="300" width_o="300" height_o="300" data-src="https://freight.cargo.site/t/original/i/5eaae58afe3f6813721ab65bbdbcc0c8280c9a68790404631cd09e9747d4440f/jordanghost.gif" data-mid="198370280" border="0" src="https://freight.cargo.site/w/300/i/5eaae58afe3f6813721ab65bbdbcc0c8280c9a68790404631cd09e9747d4440f/jordanghost.gif" /> DESCRIPTION A real time docu-series following Team Slovenia, led by global superstar, Luka Dončić, during the 2023 FIBA Basketball World Cup from their hometown, to Spain, Japan and the Phillipines. EXECUTION Role: Art Director, Strategist, Writer, Editor &amp; Designer Brand Identity29 Short Form Episodes STRATEGYA profound, intimate portrait of the Slovenian national basketball team as they strive for FIBA World Cup glory. Chronicling the riveting journey of competition, brotherhood, and national pride, the series provides an unfiltered look into the relentless pursuit of a small yet determined team battling giants on the international stage. Through short, mobile-friendly episodes, 'Everything It Takes' gives audiences a never-before-seen perspective on the FIBA Basketball World Cup, as it unfolds in real-time. MANIFESTO “Small Nation. Big Dreams.Slovenia, we are a small nation but with very big dreams.We learn that early. The game has become our life. It’s where we grow, together, as a team. It’s where we inspire others. We believe. We do it together, as a country.” - Luka Dončić PRESS VarietySports IllustratedIMDbBarstool SportsThe US SunSupport B EXTENDED TEAM ︎︎︎ 77X︎︎︎ Even/Odd︎︎︎ Entity Films <img width="660" height="1033" width_o="660" height_o="1033" data-src="https://freight.cargo.site/t/original/i/aa36e9f370f4108a50bae993ef3a18a9a9a962d5305bbff98139e5c6236d436e/MV5BODRjNmJlZDUtM2I5Yi00ZDA0LWFmYTctZGVlZjUzOWU0MjBhXkEyXkFqcGdeQXVyMjA4NTQ3ODU._V1_.jpg" data-mid="198100868" border="0" src="https://freight.cargo.site/w/660/i/aa36e9f370f4108a50bae993ef3a18a9a9a962d5305bbff98139e5c6236d436e/MV5BODRjNmJlZDUtM2I5Yi00ZDA0LWFmYTctZGVlZjUzOWU0MjBhXkEyXkFqcGdeQXVyMjA4NTQ3ODU._V1_.jpg" /> <img width="661" height="1033" width_o="661" height_o="1033" data-src="https://freight.cargo.site/t/original/i/b4fede160809fe05e71c63568e2f7c07c02cf81a7414fcc068cc5ac318c1d63f/MV5BNmExZjdhOWItYTAzOC00ZWViLTg4MzgtMWI1MjYxYzU0ZmU5XkEyXkFqcGdeQXVyMjA4NTQ3ODU._V1_.jpg" data-mid="198100871" border="0" src="https://freight.cargo.site/w/661/i/b4fede160809fe05e71c63568e2f7c07c02cf81a7414fcc068cc5ac318c1d63f/MV5BNmExZjdhOWItYTAzOC00ZWViLTg4MzgtMWI1MjYxYzU0ZmU5XkEyXkFqcGdeQXVyMjA4NTQ3ODU._V1_.jpg" /> <img width="2500" height="1734" width_o="2500" height_o="1734" data-src="https://freight.cargo.site/t/original/i/85518c0fce07b96b36221206a2066b69c62acd1c14284d0134ad772526d3b621/Basket025.jpg" data-mid="198101948" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/85518c0fce07b96b36221206a2066b69c62acd1c14284d0134ad772526d3b621/Basket025.jpg" /> fdsafdsa https://davidmaxwell.work/Facebook-Stories Wed, 29 Nov 2023 03:26:43 +0000 DAVID MAXWELL https://davidmaxwell.work/Facebook-Stories &nbsp;<img width="3005" height="1364" width_o="3005" height_o="1364" data-src="https://freight.cargo.site/t/original/i/62e2165b974c0147dcf8774d204e3e468d570209bfcf8ad0abc08f2a215db9b3/facebookbannernew.png" data-mid="198566143" border="0" src="https://freight.cargo.site/w/1000/i/62e2165b974c0147dcf8774d204e3e468d570209bfcf8ad0abc08f2a215db9b3/facebookbannernew.png" /> <img width="1450" height="138" width_o="1450" height_o="138" data-src="https://freight.cargo.site/t/original/i/29a92127f1efe5d3235428d67cd0c27736c3a6af385307c835ac40453616d5ff/Screenshot-2023-12-01-at-8.49.10PM.png" data-mid="198381805" border="0" src="https://freight.cargo.site/w/1000/i/29a92127f1efe5d3235428d67cd0c27736c3a6af385307c835ac40453616d5ff/Screenshot-2023-12-01-at-8.49.10PM.png" /> STORIES |&nbsp;PRODUCT LAUNCH <img width="300" height="300" width_o="300" height_o="300" data-src="https://freight.cargo.site/t/original/i/4a930cbadd47d27f78519606157afdf82509c92e02dc610f425273f779c454e8/FBGhost.gif" data-mid="198381802" border="0" src="https://freight.cargo.site/w/300/i/4a930cbadd47d27f78519606157afdf82509c92e02dc610f425273f779c454e8/FBGhost.gif" /> EXECUTION Role: Designer &amp; Digital Producer Produced 57 videos across 14 shoots within a span of 6 months, many of which landed in the top performance percentile, surpassing many of the other Stories content previously created on the platform.p DESCRIPTION To support the launch of Facebook Stories, the objective was to craft informative and educational advertisements encouraging users to share more and utilize the new platform authentically. We aimed to generate captivating content that grabbed attention by transforming ordinary moments into enjoyable, shareable experiences. &nbsp; EXTENDED TEAM ︎︎︎ Kevin Iverson = <img width="1155" height="516" width_o="1155" height_o="516" data-src="https://freight.cargo.site/t/original/i/5279192d05e4c158c26eba465058c76e6185e1a2e560b985ebe0a5a9884619ae/Screen-Shot-2020-07-03-at-12.04.05-AM.png" data-mid="198104279" border="0" src="https://freight.cargo.site/w/1000/i/5279192d05e4c158c26eba465058c76e6185e1a2e560b985ebe0a5a9884619ae/Screen-Shot-2020-07-03-at-12.04.05-AM.png" /> https://davidmaxwell.work/Dreamworks-Puss-N-Boots Wed, 29 Nov 2023 03:48:20 +0000 DAVID MAXWELL https://davidmaxwell.work/Dreamworks-Puss-N-Boots &nbsp;<img width="3005" height="1364" width_o="3005" height_o="1364" data-src="https://freight.cargo.site/t/original/i/8e6ee318f22017cf0bdefaab4f5bd640f095bc328635480e3f747f3c52a92b57/pussinbootsbanner2.png" data-mid="198564566" border="0" src="https://freight.cargo.site/w/1000/i/8e6ee318f22017cf0bdefaab4f5bd640f095bc328635480e3f747f3c52a92b57/pussinbootsbanner2.png" /> <img width="1900" height="136" width_o="1900" height_o="136" data-src="https://freight.cargo.site/t/original/i/b5216fee459eb62f05fb9a656bcc9db5be03d5030bbe1a9fef8415b5dd229279/Screenshot-2023-12-02-at-10.08.11AM.png" data-mid="198414473" border="0" src="https://freight.cargo.site/w/1000/i/b5216fee459eb62f05fb9a656bcc9db5be03d5030bbe1a9fef8415b5dd229279/Screenshot-2023-12-02-at-10.08.11AM.png" /> SHREK: PUSS IN BOOTS |&nbsp;CAMPAIGN <img width="300" height="300" width_o="300" height_o="300" data-src="https://freight.cargo.site/t/original/i/65344359c9a07ae91b8d60228e4d240a2698ec2ac2f7ca8e4ee07dfeb30450e8/dreamworksGhost.gif" data-mid="198414124" border="0" src="https://freight.cargo.site/w/300/i/65344359c9a07ae91b8d60228e4d240a2698ec2ac2f7ca8e4ee07dfeb30450e8/dreamworksGhost.gif" /> DESCRIPTION Immerse TikTok into Shrek’s Puss in Boots universe, by creating an experience that sparks excitement for the long-awaited return of Everyone’s favorite cat. EXECUTIONRole: Art Director, Writer &amp; Strategist TikTok Hashtag ChallengeSTRATEGYWe partnered with Antonio Banderas to rally cats across the platform to cast for the official Puss In Boots stunt double. The competition ranged from cats’ upscale living arrangements, to funny, uncontrollable moments and everything in between. The winning cat was awarded the getaway trip of a lifetime to the Dreamworks Campus and pampered at a luxury hotel.Puss in Boots became a social media superstar and was seemingly everywhere on TikTok, earning the campaing a Shorty Award Nomination. PRESS Shorty AwardsVarietyBuzzFeed After joining the platform in August 2022: The channel grew to 1M followers in 5 months.Growth of the channel is accelerating; it only took 5 weeks to gain an additional 700k followers.The channel earned 234M video views in 6 months, an average of 3M views per video.TikTok videos tagged #PussInBootsTheLastWish (4.3B) or #TheRealPussInBoots (11.4B) accumulated 15.7 billion views. For comparison, videos tagged #PussInBoots have 2.4 billion views. EXTENDED TEAM ︎︎︎Rory O’Connor︎︎︎Trevor Shannon︎︎︎Jasmine Nadim https://davidmaxwell.work/Red-Bull-Dance-Bracket-Reel Wed, 29 Nov 2023 06:38:11 +0000 DAVID MAXWELL https://davidmaxwell.work/Red-Bull-Dance-Bracket-Reel &nbsp;<img width="3005" height="1364" width_o="3005" height_o="1364" data-src="https://freight.cargo.site/t/original/i/dcad39c93da107d602e536abe4f97b20a9b7964d2c82347566e6c2491dad39b9/redbullbannernew.png" data-mid="198566718" border="0" src="https://freight.cargo.site/w/1000/i/dcad39c93da107d602e536abe4f97b20a9b7964d2c82347566e6c2491dad39b9/redbullbannernew.png" /> <img width="1226" height="136" width_o="1226" height_o="136" data-src="https://freight.cargo.site/t/original/i/27b846354e18fc555fb26b0140deb4a2bd39f943bad7e5c0a619c9354beb742a/Screenshot-2023-12-02-at-11.18.52AM.png" data-mid="198417318" border="0" src="https://freight.cargo.site/w/1000/i/27b846354e18fc555fb26b0140deb4a2bd39f943bad7e5c0a619c9354beb742a/Screenshot-2023-12-02-at-11.18.52AM.png" /> DANCE BRACKET REEL |&nbsp;CAMPAIGNCAMPAIGN <img width="300" height="300" width_o="300" height_o="300" data-src="https://freight.cargo.site/t/original/i/92006c079fbf3de62736f1e5ec2d4da04fd55002f7bba7b21748258ffd89515c/RBghost.gif" data-mid="198417345" border="0" src="https://freight.cargo.site/w/300/i/92006c079fbf3de62736f1e5ec2d4da04fd55002f7bba7b21748258ffd89515c/RBghost.gif" /> EXECUTION Role: Art Direction &amp; Digital Production Front End Web DesignLogoHero Spot &amp; Promotional VideosWelcome Kits PRESS The Hollywood ReporterIMDb DESCRIPTION The Red Bull Bracket Reel is a university dance video competition featuring a bracket-style format where teams submit their best edits. Three expert judges evaluate each video, while fans vote for their favorites to advance. EXTENDED TEAM ︎︎︎Kevin Iverson <img width="886" height="1920" width_o="886" height_o="1920" data-src="https://freight.cargo.site/t/original/i/e17afe709c347241ef8fdf702516e4a7fdc6df97b9aecb71a2a810f3d333118b/Sequence-08_3.gif" data-mid="198171709" border="0" src="https://freight.cargo.site/w/886/i/e17afe709c347241ef8fdf702516e4a7fdc6df97b9aecb71a2a810f3d333118b/Sequence-08_3.gif" /> <img width="886" height="1920" width_o="886" height_o="1920" data-src="https://freight.cargo.site/t/original/i/2439cff60e4c44cf0533f0d643fc98a62dc9883f8f1786f0c9ac82612c76a98b/Sequence-08_1.gif" data-mid="198171809" border="0" src="https://freight.cargo.site/w/886/i/2439cff60e4c44cf0533f0d643fc98a62dc9883f8f1786f0c9ac82612c76a98b/Sequence-08_1.gif" /> <img width="886" height="1920" width_o="886" height_o="1920" data-src="https://freight.cargo.site/t/original/i/817f5587a852e15955161ac70df0d3ab3bbbb5504f1a0e5fe5d5260ec6b3dcf1/Sequence-08_2.gif" data-mid="198171703" border="0" src="https://freight.cargo.site/w/886/i/817f5587a852e15955161ac70df0d3ab3bbbb5504f1a0e5fe5d5260ec6b3dcf1/Sequence-08_2.gif" /> <img width="886" height="1920" width_o="886" height_o="1920" data-src="https://freight.cargo.site/t/original/i/5480b56eff0d9e47dfbd1dc3cd0f70c5ea2e28c80a472a4fab16b4031affda80/Sequence-08.gif" data-mid="198171733" border="0" src="https://freight.cargo.site/w/886/i/5480b56eff0d9e47dfbd1dc3cd0f70c5ea2e28c80a472a4fab16b4031affda80/Sequence-08.gif" /> <img width="1440" height="810" width_o="1440" height_o="810" data-src="https://freight.cargo.site/t/original/i/e059c001e698ec95790b836ee456cdcb51d222c4fb9b94b7204040d2647a38b7/RBBR.jpg" data-mid="198171941" border="0" src="https://freight.cargo.site/w/1000/i/e059c001e698ec95790b836ee456cdcb51d222c4fb9b94b7204040d2647a38b7/RBBR.jpg" /> <img width="602" height="808" width_o="602" height_o="808" data-src="https://freight.cargo.site/t/original/i/2a2b1f847cc9ee80a95c80f29c279c4c5f90fcb6eb46c1cd2a62abef5d272902/Portfolio-welcome-kit.jpg" data-mid="198174094" border="0" src="https://freight.cargo.site/w/602/i/2a2b1f847cc9ee80a95c80f29c279c4c5f90fcb6eb46c1cd2a62abef5d272902/Portfolio-welcome-kit.jpg" /> <img width="1035" height="1397" width_o="1035" height_o="1397" data-src="https://freight.cargo.site/t/original/i/0ff3d599dc8eac855fd1ec93b6eaee9d9d38e18d5dedea1a5876ca90405f32a4/IMG_DD64AAD36F0B-1.jpeg" data-mid="198174149" border="0" src="https://freight.cargo.site/w/1000/i/0ff3d599dc8eac855fd1ec93b6eaee9d9d38e18d5dedea1a5876ca90405f32a4/IMG_DD64AAD36F0B-1.jpeg" /> https://davidmaxwell.work/NIKE-LA-RAMS Wed, 29 Nov 2023 18:45:13 +0000 DAVID MAXWELL https://davidmaxwell.work/NIKE-LA-RAMS &nbsp;<img width="3005" height="1364" width_o="3005" height_o="1364" data-src="https://freight.cargo.site/t/original/i/f1b45995654b89a276ea7f18480b794f86e765d635a249114841c9fde641237c/nikebannernew.png" data-mid="198566733" border="0" src="https://freight.cargo.site/w/1000/i/f1b45995654b89a276ea7f18480b794f86e765d635a249114841c9fde641237c/nikebannernew.png" /> <img width="618" height="136" width_o="618" height_o="136" data-src="https://freight.cargo.site/t/original/i/5bf6073e01e0817d5cac8a28dbfb41e6e2d79fd666a5889716ec2e9aba2bf766/Screenshot-2023-12-02-at-11.26.46AM.png" data-mid="198417380" border="0" src="https://freight.cargo.site/w/618/i/5bf6073e01e0817d5cac8a28dbfb41e6e2d79fd666a5889716ec2e9aba2bf766/Screenshot-2023-12-02-at-11.26.46AM.png" /> L.A RAMS X RANDY’S DONUTS&nbsp;| ACTIVATION <img width="300" height="300" width_o="300" height_o="300" data-src="https://freight.cargo.site/t/original/i/8f4786e5f95bf1b1628a7d4321dbfbbb21f291f73ce3a248ab2988a3676b13cf/nikeGhost_1.gif" data-mid="198418142" border="0" src="https://freight.cargo.site/w/300/i/8f4786e5f95bf1b1628a7d4321dbfbbb21f291f73ce3a248ab2988a3676b13cf/nikeGhost_1.gif" /> DESCRIPTION In celebration of the Los Angeles Rams going to the Super Bowl, NIKE teamed up with LA institution Randy’s Donuts, transforming the location into a blue and yellow “LA Rams Donuts” that sparked excitement and shareable moments amongst Angelinos, the media and fans. EXECUTIONRole: Art Director, Designer, Editor ActivationRecap Asset STRATEGY Transforming the iconic Randy’s Donuts into LA Rams Donuts, complete with NIKE’s branding and an event with exclusive merch and giveaways co-hosted with the Rams. The activation earned media from the likes of Snoop Dogg, Eric Garcetti, and dozens of influencers and traditional media outlets.PRESS Ad AgeTelemundoEaterL.A Times EXTENDED TEAM ︎︎︎Eric Beard︎︎︎Josh Lundquist https://davidmaxwell.work/UnitedMasters-DEBUT Mon, 19 Aug 2024 18:09:30 +0000 DAVID MAXWELL https://davidmaxwell.work/UnitedMasters-DEBUT &nbsp;<img width="3005" height="1364" width_o="3005" height_o="1364" data-src="https://freight.cargo.site/t/original/i/3359235fe5e2285460610ba0f3d15462e2c70800d12295b4f44664f8700d461b/UMbanner.png" data-mid="216627975" border="0" src="https://freight.cargo.site/w/1000/i/3359235fe5e2285460610ba0f3d15462e2c70800d12295b4f44664f8700d461b/UMbanner.png" /> <img width="1260" height="90" width_o="1260" height_o="90" data-src="https://freight.cargo.site/t/original/i/7726f6c1c67f035c86fcf2945e56f169b9b2b9efdf57b2ffac688281789fcdc4/UMsite.png" data-mid="216638610" border="0" src="https://freight.cargo.site/w/1000/i/7726f6c1c67f035c86fcf2945e56f169b9b2b9efdf57b2ffac688281789fcdc4/UMsite.png" /> DEBUT+&nbsp;| CAMPAIGN HERO ASSET <img width="300" height="300" width_o="300" height_o="300" data-src="https://freight.cargo.site/t/original/i/45ef2b9a3d6b8cabaf647f19ef1de0f972fc9a84dd4c8d4367334ad4329f1bc2/UMghost2.gif" data-mid="216642338" border="0" src="https://freight.cargo.site/w/300/i/45ef2b9a3d6b8cabaf647f19ef1de0f972fc9a84dd4c8d4367334ad4329f1bc2/UMghost2.gif" /> DESCRIPTION UnitedMasters, founded by Steve Stoute, provides premium music distribution services and facilitates unique partnerships between artists and the world’s biggest brands. As new musicians get started with their music career, UnitedMasters helps them find their early supporters. DEBUT+ gives unlimited releases across 50+ top music services such as Apple Music, Spotify, TikTok, Instagram and more. EXECUTIONRole: Creative Director, Editor Hero Asset STRATEGY UnitedMasters, helps every artist retain full control of their music. Artists may release an unlimited amound of music and cash out on their own schedule. At $19.99 a year, artists unlock various tools like “Blueprint”, a personal music coach providing guidance, education and inspiration to help the growth of artists. They are alsoable to see data across streaming and social platforms with advanced analytics including monthly streams and top performing tracks.PRESS BillboardMusicallyXXL Music Business Worldwide EXTENDED TEAM ︎︎︎Steve Stoute︎︎︎Rona Matthew︎︎︎Dave Melhado︎︎︎Translation &gt; <img width="6960" height="4640" width_o="6960" height_o="4640" data-src="https://freight.cargo.site/t/original/i/f925a020b06b6f68b35235b5944f98c4a67ebf0a3f2bfdbbe646d5c4f6952acb/3C4A0352.jpg" data-mid="217062069" border="0" src="https://freight.cargo.site/w/1000/i/f925a020b06b6f68b35235b5944f98c4a67ebf0a3f2bfdbbe646d5c4f6952acb/3C4A0352.jpg" /> <img width="1600" height="711" width_o="1600" height_o="711" data-src="https://freight.cargo.site/t/original/i/1154a914ee01091cc768f822a51afab3059d44fbcdfa2718ad01604a8e84926b/Instapage_Desktop_Compressed-1.gif" data-mid="217062070" border="0" src="https://freight.cargo.site/w/1000/i/1154a914ee01091cc768f822a51afab3059d44fbcdfa2718ad01604a8e84926b/Instapage_Desktop_Compressed-1.gif" />