" /> My Title page contents
︎

TikTok | NIKE


#PLAYNEW / 2021
From NIKE

NIKE was onboarded onto TikTok via a series of episodic journeys that follow TikTok creators as they try something new, sharing their funny and imperfect experiences with audiences. Joining Nike’s “Break It Down” content series featuring creators teaching their signature moves, to encourage youth to have fun and get moving.

      
  

The Idea: A connected universe of episodic journeys that follow creators and Nike athletes who commit themselves to try something new — and change themselves in the process.

Unfolding on TikTok on a global scale. Reaching not just the FYP, but every FYP.

                         


The Idea: A connected universe of episodic journeys that follow creators and Nike athletes who commit themselves to try something new — and change themselves in the process.

Unfolding on TikTok on a global scale. Reaching not just the FYP, but every FYP.

#PlayNew Journeys celebrates the imperfection of the journey in the hardest place to show weakness: sport.
By making imperfection acceptable in sport, we empower everyone everywhere to try fearlessly.

And we change the future for all.







Credits:
Client(s): TikTok for NIKE
Creative Lead: Chris Eyerman
 Lead Designer: DAVID MAXWELL
Lead Strategists: Subin Kim, Alyce Shu, DAVID MAXWELL, Nechama Muchnik
Mark

Home   Index    Next︎

︎ ︎ 

DAVID MAXWELL STUDIO


︎ ︎


︎︎︎ABOUT
CREATIVE & MULTI-MEDIA ARTIST BASED IN LOS ANGELES, CALIFORNIA.

EMAIL ME TO CONNECT. :)


︎︎︎PHOTOGRAPHY
FILM & DIGITAL

︎︎︎PORTFOLIO
CREATIVE DIRECTION, ART DIRECTION, STRATEGY, ANIMATION & DESIGN


︎︎︎PRODUCT


︎︎︎MUSIC
ORIGINAL RELEASES & MIXES
Mark