THE OPPORTUNITY

Burt’s Bees line of Truly Glowing products don’t seek to make you look different or “better,” but rather amplify who you already are and make you glow from the inside out. This is in an effort to connect with a more authentic consumer who is in touch with who they are. These products are designed to look and feel natural for a glow that attracts all the good vibes..

THE INSIGHT

The practice of taking selfies is popular on most social mediums. But it’s not always a loving one. It often leaves room for self-scrutiny which can be toxic to our mental health and damaging to our self esteem.

THE IDEA

Create a HTC that challenges people to take a new kind of a selfie.

We tasked users with creating selfie videos that tell the world what they love most about themselves, beyond just their looks. We asked them to go deep, and really celebrate themselves like they would any other person that they love.

Creators are using the products while celebrating themselves as well as reinforce that a skin care ritual/routine is an expression of self-love. Because she loves herself, she takes care of her skin. The result: a glow the world can see.