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Rosedale Center x David Maxwell Spring 2021

Spring Campaign / 2021
From JLL

Rosedale Center, a 50+ year old, widly known shopping center sitting on roughly 1,149,487 square feet recently developed its facilities in the last few years, through renovations costing over $80M. In the midst of pivoting their branding into an cutting egde, artistic and immersive space, DAVID MAXWELL STUDIO stepped in as the Creative Lead of the Shopping Center

Rosedale Center, DAVID MAXWELL STUDIO partnered with Von Maur, Lululemon, Athleta, Ragstock and  rising singer, Moise, for the launch of the spring 2021 season. The campaign encapsulated an exclusive new song and music video by DAVID MAXWELL & Moise, a physical installation, interactive filters, photography, digital assets, and premiered as the first ever retail center NFT release on Dope Rad Cool’s channel.



Client: Rosedale Center, JLL
Photographer: DAVID MAXWELL
Cinematographer: Charles Fatunbi
Editor Lead: Aaron Yankowiak
Co-Editor: Charles Fatumbi
Animator: Bret Fish, for Dope Rad Cool & DAVID MAXWELL
Production: Danny Swim & Moise
Writer: DAVID MAXWELL & Moise
Mix & Master: Carter Vlush
Drone Operator: Jay Christensen
Digital Media + Even Coordinaor: Lea Steele
Director fo Marketing + Experience: Sarah Fossen
Producer: Jessica Zerby
Production Designer Tessa Gudmestad
Wardrobe Stylist: DAVID MAXWELL
Wardrobe Assistant: Ellie Hagenmiller
Talent: Angela Rose Myers
Talent: Moise
Talent: Gabby Thomas
Talent: Nirvana Boodhoo
Talent: Cherokee Jack
Talent: David Chang / CROIG
Portrait Photographer: Awa Mally
Photographer Assistant: Foluso Famuyide Jr
1st AC: Justin Blake
Gaffer #1: Alexander Just
Gaffer #2: Tyler Thomas
2nd AC: Justin Oforiatta
MUA: Abigail Asare
Hairstylist: Cherish Witherspoon
Production Assistant: Java Gordon
Production Assistant: Trae
Production Assistant: Kailey Schmitt
Gapher: Alexander Just + Tyler Thomas