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Rosedale Center

Back To School Campaign / 2019
From Walker Art Center

Rosedale Center, a 50+ year old, widly known shopping center sitting on roughly 1,149,487 square feet recently developed its facilities in the last few years, through renovations costing over $80M. In the midst of pivoting their branding into an cutting egde, artistic and immersive space, we partnered on a month long brand takeover for their BACK TO SCHOOL campaign.

This collaboration included contribution from brands such as NIKE, DKNY, Sorbel and Converse.

The takeover included social platforms, physical displays, videos, interactive games, and stills.
View digital takeover HERE

Creative Director: DAVID MAXWELL
Stylist: Jahna Peloquin
Project Manager: Sarah Fossen & Sarah Lea
Agency: Hubbard

Select Work — 2021
TikTok x NIKE - “Play New”
    Onboarding NIKE onto TikTok, to discover sport in a new way (Read More)

TikTok Support Black Businesses
    → A program by TikTok to ensure that the story told reflects the continued fight that small, Black-owned businesses continuously face for representation and equity (Read More)

TikTok x Apple - “CODA”
    7 Billion views for TikTok & Apple’s movement within the deaf community. (Ask For More Information)
TikTok x BurtsBee’s - “Truly Glowing”
    9+ BILLION views for TikTok & Burt’s Bees messaging around self-love and glowing from within. (Read More)

Rosedale Center x David Maxwell Spring 2021 Campaign    The FIRST EVER large retail center NFT release (Read More)

Select Work — 2020
TikTok x Clorox x Billy Porter
11+ BILLION views for TikTok spring cleaning strategy (Read More)
Mezcal El Silencio x Bands In Town x Twitch - LIMBO
#1 Watched fashion show & music stream in Los Angeles (Read More)

Portfolio (Select Work) 
+ Branding + Strategy //Production //Product + Apparel //
Photography // Select Overview

o & Contact 
  1. Creative and Multi-media Artist Based in Los Angeles. CV available per request. (Read More)