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Red Bull

Bracket Reel Dance / 2018
From Red Bull

For four weeks, teams create a unique dance routine and video-edit. Judges score each video (out of 90 points, accounting for 90% of the total score) and fans vote to help boost their favorite crews score (500 votes = 1 point, 10 points possible, accounting for 10% of the total score). The fourth and final round was streamed live from Los Angeles where the fans got to vote in real-time to help decide which crew will get to produce a music video with industry experts and be crowned the
2018 Red Bull Bracket Reel Dance champions.

During this project I had the opportunity to be the digital producer and help deliver a new website, merch, teaser videos, welcome kits and social media assets.





Digital Producer: DAVID MAXWELL
Designer: Kevin Iverson
Photographer: Nathalie Kossek
Cinematographer / Editor: Brad Scott
Animator: Dennis Sengtong

Select Work — 2021
TikTok x NIKE - “Play New”
    Onboarding NIKE onto TikTok, to discover sport in a new way (Read More)

TikTok Support Black Businesses
    → A program by TikTok to ensure that the story told reflects the continued fight that small, Black-owned businesses continuously face for representation and equity (Read More)

TikTok x Apple - “CODA”
    7 Billion views for TikTok & Apple’s movement within the deaf community. (Ask For More Information)
TikTok x BurtsBee’s - “Truly Glowing”
    9+ BILLION views for TikTok & Burt’s Bees messaging around self-love and glowing from within. (Read More)

Rosedale Center x David Maxwell Spring 2021 Campaign    The FIRST EVER large retail center NFT release (Read More)

Select Work — 2020
TikTok x Clorox x Billy Porter
11+ BILLION views for TikTok spring cleaning strategy (Read More)
Mezcal El Silencio x Bands In Town x Twitch - LIMBO
#1 Watched fashion show & music stream in Los Angeles (Read More)

Portfolio (Select Work) 
+ Branding + Strategy //Production //Product + Apparel //
Photography // Select Overview

o & Contact 
  1. Creative and Multi-media Artist Based in Los Angeles. CV available per request. (Read More)