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Red Bull

Bracket Reel Dance / 2018
From Red Bull

For four weeks, teams create a unique dance routine and video-edit. Judges score each video (out of 90 points, accounting for 90% of the total score) and fans vote to help boost their favorite crews score (500 votes = 1 point, 10 points possible, accounting for 10% of the total score). The fourth and final round was streamed live from Los Angeles where the fans got to vote in real-time to help decide which crew will get to produce a music video with industry experts and be crowned the
2018 Red Bull Bracket Reel Dance champions.

During this project I had the opportunity to be the digital producer and help deliver a new website, merch, teaser videos, welcome kits and social media assets.





Digital Producer: DAVID MAXWELL
Designer: Kevin Iverson
Photographer: Nathalie Kossek
Cinematographer / Editor: Brad Scott
Animator: Dennis Sengtong