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NIKE - EYB

EYB / 2019
From NIKE

NIKE Elite Youth Basketball League is a program designed to focus on all young hoopers in the country. It is a yearly competition broken up into 4 divisions and over 40 teams who are mentored by professional athletes.

For this year’s rebrand, I was tasked with concepting and designing the new competition’s website.

Credits:
Lead Designer: DAVID MAXWELL
Add Designer: Kevin Iverson
Developer: Brian Evans
Project Manager: Tera Kunkel

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DAVID MAXWELL STUDIO

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︎︎︎ABOUT

CREATIVE & MULTI-MEDIA ARTIST BASED IN LOS ANGELES, CALIFORNIA.

EMAIL ME TO CONNECT. :)

︎︎︎PHOTOGRAPHY
FILM & DIGITAL

︎︎︎PORTFOLIO
CREATIVE DIRECTION, ART DIRECTION, STRATEGY, ANIMATION & DESIGN

FACEBOOK
STORIES LAUNCH
ART DIRECTION & STRATEGY

LA CLEANIC
.002 COLLECTION
CREATIVE DIRECTION, DESIGN

NEUROSES
SHORT FILM
CREATIVE DIRECTION

NIKE
EYBL 2019
ART DIRECTION & DESIGN

NIKE
LA RAMS / RANDY’S 2019
PRODUCTION & EDIT

RED BULL
DANCE BRACKET REEL
STRATEGY, PRODUCTION

ROSEDALE CENTER
SPRING 2021
CREATIVE DIRECTION

TIKTOK
NIKE PLAY NEW 2021
STRATEGY, DESIGN

TIKTOK
SUPPORT BLACK BUSINESSES
CREATIVE DIRECTION

KONA BREWING
FLAVOR LAUNCH
ANIMATION & DESIGN

LA CLEANIC
PAIN IS TEMPORARY
CREATIVE DIRECTION, DESIGN

MEZCAL EL SILENCIO
2020 VIRTUAL EVENT
ART DIRECTION, DESIGN, EVENT

NINE.PM
SHORT FILM, MUSIC, EVENT
CREATIVE DIRECTION

NIKE
N7 2019
ART DIRECTION & DESIGN

TARGET
2019 SPRING COLLECTION
SET DESIGN

TIKTOK
CLOROX
STRATEGY, DESIGN

WALKER CENTER
GALA | EXPOSITION
ANIMATION, ART DIRECTION

︎︎︎PRODUCT

LA CLEANIC
HIGH END APPAREL & JEWELRY
FOUNDER, CREATIVE DIRECTION

ØVERCAST
INTERACTIVE LAMP & INSTALLATION
FOUNDER, CREATIVE DIRECTION

︎︎︎MUSIC
ORIGINAL RELEASES & MIXES

DEMØNS (SINGLE)
FRENCH & ENGLIGH RAP/HIP-HOP

GHØSTS (SINGLE + VIDEO)
FRENCH & ENGLIGH RAP/HIP-HOP

NIKE - EYB

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DAVID MAXWELL STUDIO

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