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La Cleanic - .002


www.lacleanic.studio Apparel & Film / 2019
From DAVID MAXWELL



La Cleanic is an apparel line and experiment created by MAXWELL.

The Foundation Of La Cleanic Studio Functions Within A Realm Of Visual Experimentation. A Process Through Which Radical Expression Fosters Apparel Design. -A Maxwell Brothers Creation

After receiving our first production deal, we designed and produced an apparel line showcased in the “.002” campaign launch. I creative directed, set designed, produced the lookbook/film, lead assets, designed the website as well as all social media assets.













Credits:
Creative Direction: DAVID MAXWELL, Cedric Maxwell
Producer(s): DAVID MAXWELL
Cinematography: Joseph Loeffler
Photography: Bellamy Brewster
Score: BLANDA, DAVID MAXWELL
Editor(s): Joseph Loeffler, DAVID MAXWELL


Mark
DAVID MAXWELL STUDIO ©
MULTI-MEDIA CREATIVE

Select Work — 2021
TikTok x NIKE - “Play New”
    Onboarding NIKE onto TikTok, to discover sport in a new way (Read More)

TikTok Support Black Businesses
    → A program by TikTok to ensure that the story told reflects the continued fight that small, Black-owned businesses continuously face for representation and equity (Read More)

TikTok x Apple - “CODA”
    7 Billion views for TikTok & Apple’s movement within the deaf community. (Ask For More Information)
TikTok x BurtsBee’s - “Truly Glowing”
    9+ BILLION views for TikTok & Burt’s Bees messaging around self-love and glowing from within. (Read More)

Rosedale Center x David Maxwell Spring 2021 Campaign    The FIRST EVER large retail center NFT release (Read More)

Select Work — 2020
TikTok x Clorox x Billy Porter
11+ BILLION views for TikTok spring cleaning strategy (Read More)
Mezcal El Silencio x Bands In Town x Twitch - LIMBO
#1 Watched fashion show & music stream in Los Angeles (Read More)

Portfolio (Select Work) 
Design
+ Branding + Strategy //Production //Product + Apparel //
Photography // Select Overview
Music
  • DÉMØNS

Inf
o & Contact 
  1. Creative and Multi-media Artist Based in Los Angeles. CV available per request. (Read More)   
Mark