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DESCRIPTION
LA CLEANIC is a high end apparel brand created by 2 brothers, Cédric & David Maxwell. In 2016, what started as a passion project to honor the legacy of their late father, Dr. Maxwell, owner of “Clinic Maxwell”, became a challenge to offer design-conscious pieces and innovative experiences. The brand aims at being multidisciplinary.
EXECUTION
Role: Founder, Designer, Creative Director
LA CLEANIC is a high end apparel brand created by 2 brothers, Cédric & David Maxwell. In 2016, what started as a passion project to honor the legacy of their late father, Dr. Maxwell, owner of “Clinic Maxwell”, became a challenge to offer design-conscious pieces and innovative experiences. The brand aims at being multidisciplinary.
EXECUTION
Role: Founder, Designer, Creative Director
- Apparel
- Jewelry
- 3D
- Social Assets
- Activation
STRATEGY
LA CLEANIC endeavors to advance global mental health initiatives. The brand strives to unify fashion and healthcare, fostering this convergence through its clothing, partnerships, and discussions centered around rehabilitation.
LA CLEANIC collaborated with Dr. Martens to host a three-day activation during Paris Fashion Week in the heart of the city. This event welcomed public figures, influencers, musicians, and fashion enthusiasts to explore, experience, and acquire items from the new collection.
You can visit for yourself here.
EXTENDED TEAM
︎︎︎Brian Hart
︎︎︎Taoheed Bayo
︎︎︎Aline Spencer
