DESCRIPTION
EXECUTION
Role: Art Director, Writer & Strategist
STRATEGY
We partnered with Antonio Banderas to rally cats across the platform to cast for the official Puss In Boots stunt double. The competition ranged from cats’ upscale living arrangements, to funny, uncontrollable moments and everything in between. The winning cat was awarded the getaway trip of a lifetime to the Dreamworks Campus and pampered at a luxury hotel.
Puss in Boots became a social media superstar and was seemingly everywhere on TikTok, earning the campaing a Shorty Award Nomination.
Immerse TikTok into Shrek’s Puss in Boots universe, by creating an experience that sparks excitement for the long-awaited return of Everyone’s favorite cat.
EXECUTION
Role: Art Director, Writer & Strategist
- TikTok Hashtag Challenge
STRATEGY
We partnered with Antonio Banderas to rally cats across the platform to cast for the official Puss In Boots stunt double. The competition ranged from cats’ upscale living arrangements, to funny, uncontrollable moments and everything in between. The winning cat was awarded the getaway trip of a lifetime to the Dreamworks Campus and pampered at a luxury hotel.
Puss in Boots became a social media superstar and was seemingly everywhere on TikTok, earning the campaing a Shorty Award Nomination.
PRESS
After joining the platform in August 2022:
EXTENDED TEAM
︎︎︎Rory O’Connor
︎︎︎Trevor Shannon
︎︎︎Jasmine Nadim
- Shorty Awards
- Variety
- BuzzFeed
After joining the platform in August 2022:
- The channel grew to 1M followers in 5 months.
- Growth of the channel is accelerating; it only took 5 weeks to gain an additional 700k followers.
- The channel earned 234M video views in 6 months, an average of 3M views per video.
- TikTok videos tagged #PussInBootsTheLastWish (4.3B) or #TheRealPussInBoots (11.4B) accumulated 15.7 billion views. For comparison, videos tagged #PussInBoots have 2.4 billion views.
EXTENDED TEAM
︎︎︎Rory O’Connor
︎︎︎Trevor Shannon
︎︎︎Jasmine Nadim